Just days after Obama has been sworn-into the most difficult job on the planet, we are facing a bit of a challenge too. The economy is reportedly in its worst condition since records began, there’s talk of a three-day working week and we are about to launch Quick.tv. And we’re feeling good.
Maybe there’s a bit of bad luck in launching a service at such a time, maybe there’s a bit of good luck in being in a sector which is holding up better than most. But the reason morale is high is the excitement of heading into the market with something which just might be very special.
The deployment of video online is growing because the bandwidth and other constraints which have held it back are easing and because it’s becoming broadly understood to be the best way to engage an audience. Making videos clickable is, therefore, the next obvious step and we are not the only ones doing it. The question is how to do it, how to make it easy for publishers to better achieve their aims. And the aims vary greatly from the ubiquitous monetization issue to intelligence-gathering, training, promoting or simply informing. So the tool-set needs to be broad, offering many different ways to activate videos. It also needs to be a great user experience and to add value in the publishing of videos. None of which amounts to much unless it’s accountable, making analytics an essential part of the mix.
We have spent the last year building a SaaS platform with this in mind. A talented team of developers has used research, experience and, in truth, some guesswork to produce what will very soon be the Beta version of Quick.tv and we’re hopeful that you are going to like it. As we move from Beta to a full commercial launch and beyond we will of course learn more about the needs in the market and the service will evolve accordingly. But very soon you will be able to judge our efforts to date so if you haven’t done so already, please sign-up for beta access, publish some interactive videos and let us know what you think.