BBC Technology reporter Maggie Shiels has recently done a two-part assessment of how she believes technology will fare over the next 12 months. Interestingly in part two she interviews Jim Patterson, product manager at YouTube who talks about the emergence of a new generation;
Marketers like to caricature them (generations) and give them names: baby boomers, generation X and generation Y. I think we are seeing the emergence of a video generation.
This generation of users utilize the web differently and consume video differently. They grew up in an environment where digital, interactive media was ubiquitous. It has shaped how they use the web.
So will 2009 be the year that online video takes a leap forward? YouTube is great for when you have some time to kill; however is a baby biting his brothers finger the best use of online video?