Over 80% of marketers want video email

Posted on March 1st, 2010 (1)

Here at Quick.tv we have been discussing the use of video in email marketing recently. It was interesting to see a new study from Implix, suggesting marketers are planning to grow their video implementation exponentially.

According to the company’s 2010 Email Marketing Trends Survey, over 80% of respondents plan to use video emails in 2010. Meanwhile, only 15.7% of responders used video in email campaigns during 2009.

Over 65% of respondents believe that video email marketing can have a moderate or significant influence on conversion rates. And almost 64% of marketers who have already used video marketing messages think it can significantly increase conversions.

Meanwhile, the company did a study last year that found video increased email marketing click-through rates by 96.38%.

Read full Econsultancy article here.

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