When the phone rings you turn down the radio or TV and take the call. Why? Because you are more interested in talking to someone. If the doorbell goes when you are on the phone you end the call and open the door. Why? Because you are more interested in talking to someone in person.
So the pecking order goes something like this: if you’ve got nothing else to do you’ll let someone talk at you but you’d rather have a conversation and better still in person.
There are exceptions, of course. I once had a cleaning lady who used to talk at me. Never stopped, never listened. Hurrying out of the door one day, experience told me to instruct her not to answer the phone under any circumstances. Returning minutes before she was due to leave I was told that someone had called but she couldn’t remember who or the caller’s message. ‘I know you told me not to answer it’. she added, ‘but when the phone rang I had to because it sounded important’.
Of course, some people have been quite effective at the ‘talking at’ bit. Hitler. Jesse Jackson. Walter Cronkite. And others are less good in person. Jehovahs Witnesses. But if you are like most of us you are a far more effective communicator in conversation than simply sounding-off. Which is why you should make your video interactive.
As for the ‘in person’ bit, a teleport tool is on the road-map.